Frustrated — you spent four hours on a reel that got 38 views. ✦ Tired — you opened your Drive, saw 47 unfinished files, closed the laptop. ✦ Behind — she announced another launch. you muted her story. ✦ Numb — you stopped saving. you stopped pretending you'd watch it later. ✦ Done — you can't do another year like the last one. ✦
You keep marketing to everyone. You keep booking no one.
Replace "I think my customer is…" with a one-page ICA your business can actually run on.
90 minutes. One workbook. For melanated women who are done collecting strategies and ready to pick a customer.